Programmatic SEO plugin for WordPress
Programmatic SEO that survives the next core update one researched post per keyword, not one template a thousand times.
Template plugins merge a spreadsheet into pages and hope Google doesn't notice. Structura takes the same list of queries and writes a real article for each one — SERP-researched, in your voice, with images and links — then publishes them on a schedule you set. Scale without the scaled-content penalty.
Free plan · No credit card · Your own AI key, no markup
Programmatic SEO at WordPress scale
Hundreds of queries. One real page each. No template.
A programmatic set only earns its place if every page answers its own query. That means research per keyword, not variables per row.
- Keywords per campaign
- 20–50discovered from live search demand, plus a long-tail pool
- Posts per site
- up to 3/dayscheduled, or held as drafts for review
- Per post
- 1 SERP readtop results shape depth, headings and the gaps to fill
On the Free and BYOK plans the AI runs on your own OpenAI, Gemini or Claude key — typically $5–$15 a month for daily publishing. We don't mark up AI.
Programmatic SEO plugins: templates vs. articles
The spreadsheet approach and the article approach.
Page generators are the right tool when you own structured data — prices, specs, coverage. For every query that needs an actual answer, they produce the same page with the nouns swapped, which is exactly what Google's scaled-content policy describes.
Where pages come from
Template page generator
A CSV and one page template
Structura
A keyword bank built from search demand
Text on each page
Template page generator
The same paragraphs with variables swapped
Structura
A researched article written for that query
Research per page
Template page generator
None
Structura
A live SERP read: length, headings, gaps
Uniqueness
Template page generator
Data varies, prose repeats
Structura
Every post written from scratch, in a persona's voice
Images
Template page generator
One hero image for the set
Structura
Featured and inline images per post
Internal links
Template page generator
Template-wide
Structura
Chosen from the posts already in the cluster
Google's scaled-content policy
Template page generator
Squarely in scope
Structura
One intent, one real answer per page
Speed
Template page generator
1,000 pages in an hour, then a penalty review
Structura
1–3 posts a day per site, for as long as the bank lasts
| Template page generator | Structura | |
|---|---|---|
| Where pages come from | A CSV and one page template | A keyword bank built from search demand |
| Text on each page | The same paragraphs with variables swapped | A researched article written for that query |
| Research per page | None | A live SERP read: length, headings, gaps |
| Uniqueness | Data varies, prose repeats | Every post written from scratch, in a persona's voice |
| Images | One hero image for the set | Featured and inline images per post |
| Internal links | Template-wide | Chosen from the posts already in the cluster |
| Google's scaled-content policy | Squarely in scope | One intent, one real answer per page |
| Speed | 1,000 pages in an hour, then a penalty review | 1–3 posts a day per site, for as long as the bank lasts |
Already have real structured data? Keep the generator for those pages and let Structura cover the informational queries around them — the two don't compete.
Programmatic SEO tool for WordPress, end to end
Everything between the keyword list and the published post.
Discovery, research, writing, images, links, publishing and the feedback loop — inside one WordPress plugin, or on any site through the Content API.
Keyword bank from real demand
Describe the niche and Structura discovers 20–50 keywords with volume and difficulty from live search data, drops hire-out and navigational queries, and keeps a long-tail pool so the campaign never runs dry.
A SERP read before every draft
For each keyword the top results are fetched and measured — length, heading depth, what they cover and what they miss. The post is written to that bar, not to a generic outline.
Internal links across the cluster
Every new post links to the related posts already published, so the set behaves like a topic hub rather than a pile of orphan pages.
One voice across hundreds of posts
Personas carry tone, expertise and reading level from post one to post four hundred. Programmatic scale without programmatic sameness.
A schedule, not a batch
Posts go out one at a time on the cadence you set — daily, weekly, three a day — which is how a site that publishes for real looks to a crawler.
Quality gates on every post
Keyphrase, title, meta, readability, link validation — 20+ checks before publish. A keyword is never written twice, and a post that fails a gate stays a draft.
How programmatic SEO works in Structura
Describe the niche. Approve the list. Let it run.
Seed the campaign
Tell Structura what the site is about and who reads it. It proposes the topic space, then pulls keywords with real volume and difficulty for each seed.
Approve the keyword bank
Prune, add, reorder. The bank is ordered by volume among winnable terms, and a long-tail pool sits behind it so the campaign has runway for months.
Set the cadence
Daily, weekly, or three times a day. Each run takes the next keyword, reads the SERP, writes, illustrates, links and publishes — or waits for your approval, if that's how you run it.
Programmatic SEO plugin pricing
Priced per site, not per page.
The plugin is free with your own API key. Paid plans add the SERP intelligence, authority links and Search Console feedback that make a large set of posts rank as a set.
BYOK
You supply the AI. We supply the engine.
Bring your own API key
Pay your AI provider directly.
Save $36 per site / year
The full publishing engine
- Everything in Free
- SEO, SERP & competitor research
- Keyword Bank and authority links
- All channels and Search Console
- Up to 10 active campaigns
- Priority support
AI usage is billed by your provider.
Cloud
We run the AI. No API keys, no provider bills.
Save $120 per site / year
Included per site, every month
- posts
- 30
- images
- 90
- AI videos
- 10
- Everything in BYOK
- Same AI quality at every volume
- All channels and unlimited campaigns
- Support from the Structura team
Lower rates from your fifth site.
Applicable taxes are calculated at checkout based on your location.
Just want to try one campaign with your own key? Start on the free plan
Volume pricing
Cloud · 30 posts
Per site / month · billed yearly
- Sites 1–4
- $39
- Sites 5–9
- $34
- Sites 10–24
- $30
- 25+ sites
- Contact sales
Each rate applies to the sites in that bracket.
Programmatic SEO FAQ
What people ask before switching from templates
Is this programmatic SEO or just blogging on a schedule?
Both, on purpose. Programmatic SEO is one page per query pattern at scale; Structura produces exactly that from a keyword bank. The difference from a page generator is what's on each page — an article researched for that query — which is what keeps the set out of the scaled-content bucket.
Can it generate pages from my CSV?
No. Structura writes articles from keywords, not pages from rows. If you own structured data — prices, specs, availability — a template generator is the right tool for those pages, and Structura can cover the informational queries around them.
Won't Google penalise AI content at scale?
Google's policy targets pages produced primarily to manipulate rankings without adding value — the same-page-a-thousand-times pattern. A post that reads the SERP, answers one intent, cites verified sources and links its neighbours is the shape the helpful-content guidance describes. Volume alone isn't the trigger; sameness is.
How many posts can it publish?
Up to three a day per site, scheduled or held as drafts. Free and BYOK plans include up to 100 posts per site per month; Cloud includes 30 or 100, depending on the option you pick.
Does it interlink the cluster?
Yes. Each new post links to related posts already published on the site, chosen by topic, and outbound links are verified before they ship. The set grows into a hub instead of a list of orphans.
Can I control which keywords it writes?
Fully. The bank is yours to edit — add, remove, reorder — and a keyword is never written twice. When the bank runs thin the campaign warns you rather than repeating itself.
Does it work outside WordPress?
Yes. The same campaign engine publishes to a hosted Content API for Next.js, Astro or any front end. WordPress gets native Gutenberg blocks; everything else gets JSON with the SEO fields included.
Does it work with Yoast SEO or Rank Math?
Yes — when either is installed, Structura fills its SEO title, description and focus keyphrase fields for every post, so the set is green in the tool you already use.
Programmatic SEO for WordPress, free to start
Start with one campaign. Let the cluster build itself.
Free plan, your own API key, one keyword bank. Upgrade when the set is earning its keep.